Category Blurring Forcing Leading Beverage Manufacturers to Evolve Their Business Models

In this episode, we discuss how the blurring of beverage categories is forcing leading beverage manufacturers to evolve their business models. Traditionally there was a divide between non-alcoholic beverage producers dipping their toes in alcoholic beverages and vice versa, but that barrier has begun to erode and largely break down over the past 1-2 years due to shifts in consumer demand.
Recent partnerships between alcoholic and non-alcoholic beverage producers have bridged across traditional category lines.

Traditionally there was a divide between non-alcoholic beverage producers dipping their toes in alcoholic beverages and vice versa, but that barrier has begun to erode and largely break down over the past 1-2 years due to shifts in consumer demand.

Today we discuss how the blurring of beverage categories is forcing leading beverage manufacturers to evolve their business models.

Topics discussed:
  • How recent partnerships between alcoholic and non-alcoholic beverage producers have bridged across traditional category lines
  • What motivates beverage producers to explore expanding into non-alcoholic categories
  • The driving forces behind the expansion on the non-alcoholic beverage side
  • Challenges non-alcoholic beverage companies need to manage as they expand into bev-alc
  • What drives beverage producers' different paths to enter the bev-alc space
  • Which producers are participating in this recent category blurring and if they facing any challenges in evolving their business models
  • The long-term implications are for these trends

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